Why PC World wants me to renew 6 months before my yearly subscription expires?
Recently I received a second reminder from PC World to have my yearly subscription renewed. But when I looked at my current subscription end date, it doesn’t expire until Jan, 2010. Then why PC World wants me to renew this subscription as early as 6 months before.
Looks at the scan of the mail I received. The second letter in fact looks a little intimidating to me,
“We haven’t heard from you. No response.
I’ve taken it upon myself to extend this offer and send you another notice and another Renewal Form.”
And then the letter ‘From the desk..’ I do read PC World and other similar magazines and really love the content. But this early renewal notice making me crazy… It seems to me that PC World wants to force me to keep the subscription. Now you tell me, does it make any sense to renew the magazine subscription 6 months prior to the expiration of a Yearly subscription, no matter how good the offer is or how good the magazine is.
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