After a very long time, I have seen a new feature on Feedburner – a service which Google acquired some 2 years ago.  Today there is a new feature in Feedburner called “Socialize”.  As you can guess, this feature lets you socialize your feed.

Currently you can socialize only with Twitter but I am sure Google will be adding other services too, at least Facebook and Orkut.  That will rule out any need for a third party service like Twitterfeed and Su.pr etc, which most of the bloggers have been using to broadcast their blog posts on Twitter and other social networks automatically.

After authorizing your Twitter account with Feedburner, your blog posts will be shared on Twitter as soon as you publish them.  Thanks to PubSubHubHub technology to provide real time updates to Feedburner.  Google uses its own URL shortener “goo.gl” to send tweets.  That also became live today only.  That’s why I said, “An Early Christmas gift from Google.”Socialize

The benefit of using Feedburner Socialize feature over Twitterfeed and other services is the ability to manage everything from one service where you manage your blog feed.  Other than that is the reliability of both, the social feature as well as the URL shortener “goo.gl”.  None of them is going to vanish in near future.  I would really love the ability to use multiple Twitter accounts and other social networks.

What do you think?  Are you going to switch to Feedburner Socialize feature? Or will you still be using other third party services?  What other features you would like to see in Socialize?

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